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Joe Kutchera
Joe Kutchera (born 1970) is an American author, columnist and executive. His book ''Latino Link: Building brands online with Hispanic communities and content'', was published by Paramount Books in 2010. It explores how to culturally customize digital marketing initiatives for Latino markets with case studies from Best Buy, American Family Insurance, Monster, and H&R Block among others. He writes for MediaPost and has previously written for Fox News and iMedia, covering new trends in Hispanic marketing and adoption of interactive media. He works as the director of digital marketing at Acento, a Hispanic ad agency, based in Los Angeles.
While working at Grupo Editorial Expansion in Mexico City (acquired by Time Inc. in 2005), his team launched CNNExpansion, the leading Spanish-language business news site in North America.
Kutchera has been interviewed on Advertising Age,〔Laura Martinez, ("Why Marketers Should Care About a Mexican Kid Falling Into a Stream" ), ''Advertising Age'', 1 December 2010〕 BBC Mundo,〔("El New York Times cobrará en la red" ), ''BBC Mundo'', 20 January 2010〕 and CNN en Español.〔Diana Fernández ("Tips para posicionar a tu marca en EU" ), 30 March 2011〕 He often speaks at digital and Hispanic marketing conferences such as SXSW〔("Marketing to Hispanics Online" )〕 and ConFab〔("Director of Digital Services at Acento and Author of Latino Link: Building brands online with Hispanic communities and content" )〕
Kutchera grew up in Milwaukee, WI and has lived in Prague, New York, Mexico City, and Chicago. He currently resides in Richmond, VA.
== References ==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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